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Revision as of 00:40, 11 May 2012

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Sharing reviews, press, and photos from your project out in the world — whether it’s opening night of your play or your book on someone’s bookshelf — is great for everyone involved. The story of your project doesn’t end after it gets shipped out. You still have a captivated audience that’s cheering for you. Communicating with them can be one of the most rewarding parts of the process.

Sharing reviews, press, and photos from your project out in the world — whether it’s opening night of your play or your book on someone’s bookshelf — is great for everyone involved. The story of your project doesn’t end after it gets shipped out. You still have a captivated audience that’s cheering for you. Communicating with them can be one of the most rewarding parts of the process.

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==

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Reward Fulfillment ==

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Once your project has been completed, the crucial final step is fulfilling the rewards promised to backers. Sending out all of your rewards can feel overwhelming, but staying organized and having fun with it will make the process much simpler.

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Getting backer info

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Don’t worry about gathering your backers’ info until after your project is successfully funded. At that point the Kickstarter survey tool will help you create surveys to request whatever info you may need to deliver your rewards (mailing addresses, T-shirt sizes, etc). You can find this feature in your Backer Report. Backers are notified via email when you send out the survey, and their responses are automatically entered into your Backer Report, which can then be exported as an Excel-compatible spreadsheet.

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Planning ahead

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Remember to take shipping costs into account before you start your project. It may end up being a bigger part of your budget than you thought. Keep in mind how you'll send each reward, how much they weigh, how many require international shipping, and how you will lug all of them to the post office. Don’t forget hidden costs (bubble mailers) or emotional ones (filling out 100 customs forms).

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Do some research online. You can start with the basics like the USPS mailing guide, checklists, and bulk mail info, and then find out about other options that might work better for you.

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Communication, communication, communication

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Fulfillment might not be the most romantic step in doing a Kickstarter project, but it means getting your project into your backers’ hands. Take pictures of your packing party. Tell horror stories from the post office (backers love seeing photos and videos of their rewards being packaged). Ask for your backers to let you know when their stuff arrives. Invite friends over to drink wine and lick stamps. Cherish what are some of the last moments of the first phase in the life of your project.

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+== Reward Fulfillment ==
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 Reward Fulfillment ==

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	Whatever channel you use to tell your project’s story, don’t spam. This includes posting your link on other Kickstarter project pages, @messaging people to beg for money on Twitter, link-bombing on Facebook, and generally nagging people you don’t already know. Over-posting can alienate your friends and fans, and it makes every other Kickstarter project look bad too. Don’t do it!		Whatever channel you use to tell your project’s story, don’t spam. This includes posting your link on other Kickstarter project pages, @messaging people to beg for money on Twitter, link-bombing on Facebook, and generally nagging people you don’t already know. Over-posting can alienate your friends and fans, and it makes every other Kickstarter project look bad too. Don’t do it!
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		+	== Project Updates ==
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		+	Project updates serve as your project’s blog. They’re a great way to share your progress, post media, and thank your backers. Posting a project update automatically sends an email to all your backers with that update. You can choose to make each update public for everyone to see, or reserve it for just your backers to view.
		+	Building momentum
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		+	While your project is live and the clock ticking, keep your backers informed and inspired to help you spread the word. Instead of posting a link to your project and asking for pledges every day, treat your project like a story that is unfolding and update everyone on its progress. “Pics from last night’s show!” or “We found a printer for our book!” with a link to your project is engaging and fun for everybody to follow along with.
		+	Sharing the process
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		+	Once your project is successfully funded, don’t forget about all the people that helped make it possible. Let backers and spectators watch your project come to life by sharing the decisions you make with them, explaining how it feels as your goal becomes a reality, and even asking them for feedback. Keeping backers informed and engaged is an essential part of Kickstarter.
		+	Celebrating success
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		+	Sharing reviews, press, and photos from your project out in the world — whether it’s opening night of your play or your book on someone’s bookshelf — is great for everyone involved. The story of your project doesn’t end after it gets shipped out. You still have a captivated audience that’s cheering for you. Communicating with them can be one of the most rewarding parts of the process.

Kick Starter - Revision history

Dye at 00:40, 11 May 2012

Dye at 00:40, 11 May 2012

Dye at 00:38, 11 May 2012